FOSTER FARMS CONTINUES FIGHT FOR FITNESS WITH "GET FIT" PROGRAM
Participating consumers to receive nutrition tips and health club pass
LIVINGSTON, Calif. – Today, Foster Farms announced the start of its second year offering consumers help in getting fit with its “Get Fit with Foster Farms” program. The Get Fit program provides consumers easy-to-follow nutrition advice, delicious recipes featuring lean proteins, specialized information from a registered dietician and certified diabetes educator. According to the National Center for Health Statistics, 65.2 percent of adults are currently considered overweight. Just last week, the American Heart Association reported that more than 10 percent of U.S. children ages 2 to 5 are overweight -- a figure 7 percent higher than in 1994.
Foster Farms is aware that many consumers are concerned about nutrition and developed the Get Fit program to be an accessible, dependable resource for families throughout the West Coast. This year, Foster Farms will offer participating consumers a two-week gym pass to be used at participating West Coast IHRSA (International Health, Racquet and Sportsclub Association) health clubs.* Launched last year in February of 2004, the Get Fit program reaches consumers throughout the West Coast via its Web site, media appearances, and community events.
“Our Get Fit program received an overwhelming response from consumers last year,” said Foster Farms Vice President of Marketing Dave Schanzer. “Our fresh poultry products are a staple of many people’s healthy lifestyles, and the popularity of this program demonstrates that consumers trust Foster Farms for the freshest, most delicious, healthful products for family meals.”
Foster Farms continues to work with Nancy Bennett, MS, RD, CDE to address consumers’ health-related concerns. Consumers will have the opportunity to receive personalized advice from Bennett through the Web site, and can submit questions on topics ranging from the new dietary guidelines to proper nutrition for diabetics, new mothers, and more.
“I always recommend lean proteins like fresh chicken and turkey to my clients because they are low in saturated fat and sodium and so versatile,” said Bennett. “Living a healthy lifestyle takes extra effort, but the recipes we’ve created for the Get Fit with Foster Farms program are always quick to prepare and convenient.”
At the Get Fit with Foster Farms Web site, consumers will discover delicious recipe ideas and tips for weight loss, lowering cholesterol, lowering cancer risk, and for improving overall diet. Additions for the 2005 program include information about portion sizes, lean protein choices, and new recipes. Get Fit brochures with tips and product coupons will be available to consumers at grocery stores that sell Foster Farms fresh chicken products.
* For full dates and details about the Get Fit program, please visit www.getfitwithfosterfarms.com. Complimentary gym passes will be available to consumers on February 16, 2005.
Foster Farms is the leading poultry producer in the Western United States. Based in Livingston, Calif., the company has remained a family-owned business since its founding in 1939. Foster Farms branded fresh chicken is always locally grown on farms it owns or operates in each of its markets (California, Oregon and Washington). Foster Farms specializes in producing high quality fresh chicken products that are all natural with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products. The company produces and delivers premium quality poultry products to retailers, warehouse clubs and foodservice customers throughout the West.