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For information about Foster Farms, interview requests and media inquiries, please contact Michael Fineman or Lorna Scharton:

Michael Fineman, Fineman PR
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FOSTER FARMS’ NEW ‘AMAZING CHICKEN’ ADS CELEBRATE UNFORGETTABLE '80s HITS AND APPLAUSE-WORTHY TASTE
New 100% All Natural Frozen Cooked Chicken Line Showcases Amazing Ingredients, Available Nationwide

10/3/2013
LIVINGSTON, Calif. – Unforgettable music and meals are the focus of a new advertising campaign by the West Coast’s leading poultry producer, family-owned Foster Farms. As consumer demand for natural frozen foods increases¹, the company celebrates its complete line of 100 percent All Natural frozen cooked chicken products. Foster Farms is the nation’s only major cooked chicken brand to offer a complete line of frozen cooked products that contain exclusively All Natural ingredients. New television advertisements celebrate this “Amazing Chicken” by introducing a memorable chicken choir clucking three timeless 80s classics, including “Don’t You Want Me” by the Human League, “Sister Christian” by Night Ranger and “Africa” by Toto.

The new spots, developed by Goodby, Silverstein & Partners, feature lifelike chickens singing in astonishingly perfect poultry harmony to '80s dance hits and power ballads. The advertisements highlight the premium quality and applause-worthy taste of the company’s frozen cooked chicken products, made with 100 percent All Natural ingredients and never any added hormones or steroids. A sampling of the products within the frozen cooked chicken line includes:  Foster Farms Breast Nuggets, Foster Farms Hot ‘n’ Spicy Wings, Foster Farms Crispy Strips, Foster Farms Orange Chicken, Foster Farms Roasted Breast Chunks, Foster Farms Chicken Breast Grilled Strips and Foster Farms Buffalo Style Strips. Products retail for $7.99-$9.99 per package and are available throughout the West and other select markets at local retailers.

Ira Brill, director of marketing and advertising at Foster Farms said, “At Foster Farms, we know that quality ingredients are the key to wholesome meals. Consumers in the West know us best for our fresh chicken but over the past five years our frozen cooked chicken products have become the fastest growing brand in the West and are just as amazing for their great taste and use of 100 percent All Natural ingredients with no added hormones or steroids. These are memorable ads for memorable chicken products.”

The 30- and 15-second advertisements for the Foster Farms “Amazing Chicken” frozen cooked chicken product line will air on television in seven West Coast markets – Seattle/Tacoma, Sacramento/Stockton/Modesto, Spokane, Phoenix, Denver, Tucson and Colorado Springs – beginning the week of Sept. 30.

To view the three “Amazing Chicken” advertisements, visit the Foster Farms YouTube page at www.youtube.com/user/FosterFarmsBrand.   

Foster Farms frozen cooked chicken product line includes Breast Nuggets, Hot ‘n’ Spicy Wings, Crispy Strips, Orange Chicken, Roasted Breast Chunks, Chicken Breast Grilled Strips, Buffalo Style Strips, Buffalo Breast Bites, Chicken Patties, Whole Grain Dinosaur Nuggets, Honey BBQ Glazed Wings, Chipotle Wings, Bourbon Chicken, Rotisserie Breast Fillets and Popcorn Chicken.

Consumer Trends: Growing Demand Boosts Frozen Food Market, Food Manufacturing, Sept. 25, 2013, from http://www.foodmanufacturing.com/news/2013/09/consumer-trends-growing-demand-boosts-frozen-food-market.

About Foster Farms
Since 1939, West Coast families have depended on Foster Farms for premium quality chicken products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in fresh, All Natural chicken products free of preservatives, additives or injected sodium enhancers. Based in California's Central Valley, with ranches also in the Pacific Northwest, the company's fresh chicken is produced in or near each region served and delivered fresh to the store in 48 hours or less. Foster Farms also produces delicious pre-marinated, ready-to-cook products. Over the past five years our frozen cooked chicken products, made with 100 percent All Natural ingredients with no added hormones or steroids, have become the fastest growing brand in the West and meet the quality and convenience needs of today's home cooks, retailers, warehouse clubs and foodservice customers.