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FOSTER FARMS DEBUTS AMERICAN HUMANE CERTIFIED™ OVEN READY CHICKEN ENTRÉES
Five Delicious Flavors Offer Variety and Convenience for Busy Home Chefs

5/20/2013
LIVINGSTON, Calif. – As more Americans rely on fresh, distinctive flavors and a “foodie” experience at home, Foster Farms introduces a new fresh chicken experience with Oven Ready Entrées, allowing consumers to quickly prepare chef-inspired, flavorful chicken meals at home. Foster Farms developed the new entrées with bold flavors in mind: the four varieties of Oven Ready Entrées feature fresh chicken breasts combined with Chile Verde, Roasted Red Pepper, Zesty Thai or Honey Roasted Garlic sauces. Each product package contains two all-natural, American Humane Certified™, 99% fat free, fresh chicken breasts in a recyclable, oven-safe tray.

Foster Farms Oven Ready Entrées bridge several current food trends: Americans increasingly depend on chicken as their preferred protein source , request healthy indulgences and prefer flavorful and ethnically diverse foods. Foster Farms Oven Ready Entrées provide home chefs an accessible, full-flavored meal without the hassle of timely preparation or the expense of dining out.

“Consumers are looking for a healthier and more authentic dinner option,” said Daniel Fripp, Marketing Manager for Foster Farms. “Foster Farms Oven Ready Entrées offer convenience, robust flavor and a satisfying oven-roasted taste experience for consumers. We’re proud to offer the highest quality, American Humane Certified fresh chicken with the convenience of a ready-to-cook entrée. Foster Farms Oven Ready Entrées are a new solution for delicious and simple, fast meals served hot out of the oven.”

An innovative, recyclable tray is a key element of the Foster Farms Oven Ready Entrées design. The oven-ready materials require just a simple slit in the film prior to being placed in the oven for 30 minutes, greatly reducing kitchen preparation and clean-up time.

The new product line has wide retail distribution in the West from Colorado to Hawaii. Foster Farms Oven Ready Entrées can be found in the fresh poultry case in more than 1,500 retailers throughout the Western United States at Food 4 Less, Food Maxx, Fred Meyer, King Soopers, Lucky, Ralph’s, Safeway, Save Mart, Super Target, Stater Brothers, Raleys and Vons. Visit www.fosterfarms.com for more information.

About Foster Farms
Since 1939, West Coast families have depended on Foster Farms for premium quality chicken products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in American Humane Certified™, fresh, all natural chicken products free of preservatives, additives or injected sodium enhancers. Based in California's Central Valley, with ranches also in the Pacific Northwest, the company's fresh chicken is produced in or near each region served. Foster Farms also produces delicious pre-marinated, ready-to-cook and fully cooked products that meet the quality and convenience needs of today's home cooks, retailers, warehouse clubs and foodservice customers.

Food safety is Foster Farms' highest priority and the company would like to remind consumers to always follow safe handling, preparation and storage guidelines for the preparation of fresh poultry products. All fresh poultry products should be cooked to an internal temperature of 165 degrees F boneless and ground and 180 degrees F bone-in. Visit www.fosterfarms.com to learn more.