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For information about Foster Farms, interview requests and media inquiries, please contact Michael Fineman or Lorna Scharton:

Michael Fineman, Fineman PR
415.392.1000 ext. 21 Mfineman@finemanpr.com

Lorna Bush, Fineman PR
415.392.1000 ext. 39 LornaBush@finemanpr.com

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READY,SET,TURKEY! ANNUAL TURKEY HELPLINE PROVIDES TIME-TESTED TIPS FROM THE EXPERTS AT FOSTER FARMS
Turkey Helpline will answer even the most technical questions around-the-clock throughout the season

10/16/2010
LIVINGSTON, Calif. – Roasted, smoked, grilled or baked, a crowd-pleasing holiday turkey is no small feat. From storage and preparation, to calculating how long to cook the bird, to baste or not to baste, to perfecting your grandmother’s stuffing recipe and finally, to carving your masterpiece with finesse… Foster Farms’ turkey pros are ready to help. They’re even available all day long on Thanksgiving Day to help avert last-minute disasters. Turkey is low in fat and high in protein, making it a healthy and popular family favorite year round. Each year, thousands of consumers depend on Foster Farms as their trusted turkey producer. As a testament to the company’s turkey expertise, Foster Farms has been invited by the National Turkey Federation to raise this year’s Presidential Turkey for pardoning by President Obama.

Foster Farms Turkey Helpline operators will be on-call 24 hours a day, seven days a week November 17 – 29, including Thanksgiving Day. The Turkey Helpline experts can be reached at (800) 255-7227. Prior to November 17 and after November 29, the Foster Farms Turkey Helpline is available Monday – Friday, 8:00 a.m. – 5:00 p.m. PST. Online resources are available year-round at www.fosterfarms.com.

“Turkey is the centerpiece of Thanksgiving and Christmas dinner, and we’re here to make sure every bird wins applause,” said Teresa Lenz, Foster Farms’ Consumer Affairs Manager. “Generations of families have depended on Foster Farms for memorable holiday feasts and comforting, delicious chicken and turkey meals year round. Whether this year is your first time hosting or if you’re a seasoned veteran, we’re just a quick phone call away and ready to lend immediate, live advice.”

On the phone, online or in store, Foster Farms offers consumers countless resources for cooking their best-ever bird. A new brochure, “Serve Them the Perfect Turkey,” is available to consumers in grocery stores and by contacting the hotline at 1-800-255-7227. The brochure contains all the information needed for cooking a perfect turkey including: Detailed thawing and cooking instructions by size, portion and serving tips to accommodate any crowd, savvy stuffing advice, storage and transport reminders, best-ever roasting and stuffing recipes, and a detailed, step-by-step photo guide to help carve your masterpiece like a pro.

The Foster Farms website offers extensive and easy-to-use tips for the holiday season at www.fosterfarms.com/cooking/turkey beginning in late October. Budget-friendly and festive menu ideas are available as well as guides to a variety of turkey cooking methods, carving instructions, nutrition information and food safety tips. Be inspired by more than 170 special holiday turkey recipes by searching www.fosterfarms.com/recipes. Make a week’s worth of meals in no time by selecting a variety of recipes like Citrus Turkey and Hearty Turkey Soup with Parsley Dumplings to take you from Thanksgiving dinner to crave-worthy leftovers.

Foster Farms has been raising quality turkeys with care since 1939. The company’s fresh turkeys are 100% natural, fresh, never frozen and contain no hormones or preservatives. This year, the company has been invited to raise the Presidential Turkey for the official National Turkey Presentation to the President of the United States, in partnership with the National Turkey Federation. The Pardoning ceremony, held in late November, pays homage to Thanksgiving and the role of the turkey in the national holiday.

“In 1939, Foster Farms started out as a single ranch raising only the finest turkeys,” said Ira Brill, director of communications for Foster Farms. “We maintain a proud legacy for care, quality and excellence that makes our birds worthy of Pardoning by the President, and worthy of applause.”

Foster Farms’ fresh turkey offerings include Whole Young Turkey for traditional roasts, Young Turkey Breasts for shorter cooking times, and pre-marinated Savory Servings® Turkey for no-fuss preparation. Foster Farms’ Savory Servings pre-marinated Turkey Tenderloins are ideal for households hosting smaller feasts or to experience the taste of a traditional Thanksgiving meal anytime of the year.

About Foster Farms
Since 1939, West Coast families have depended on Foster Farms for premium quality chicken and turkey products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in fresh, all natural chicken and turkey products free of preservatives, additives or injected sodium enhancers. Based in California’s Central Valley, with ranches also in the Pacific Northwest, the company’s fresh chicken and turkey are produced in or near each region served. Foster Farms also produces delicious pre-marinated, ready-to-cook and fully cooked products that meet the quality and convenience needs of today’s home cooks, retailers, warehouse clubs and foodservice customers. The company’s commitment to excellence, honesty, quality, service, and people is a source of great pride, and, a longtime family tradition.

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Editor’s Note: For interviews with Foster Farms turkey experts, brochures, recipe, photos, etc. contact Karmina Zafiro with Fineman PR at 415-392-1000 or kzafiro@finemanpr.com.